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Three Strategies For Developing China's Packaging Machine Industry
- Sep 11, 2018 -

Although China's packaging machinery and equipment manufacturing industry has also enjoyed fame in the international arena, there are still certain gaps in technology compared with the United States, Germany and other economically developed countries. In order to better narrow the gap with the developed countries in the packaging machinery industry, the relevant experts of the company's science and technology research and development department integrated all aspects of the data, carried out a detailed analysis of the current status of the packaging industry, and after the analysis and comprehensive discussion, proposed The three major development strategies of China's packaging machinery industry. The relevant strategies are as follows:

I: Implement the strategy of “revitalizing the packaging machinery and equipment manufacturing industry”.

a. From the perspective of market demand, with the world commodity economy becoming increasingly prosperous, the world packaging market is huge. Only after China’s accession to the WTO, GDP will be doubled in 2000 to reach US$200 billion in 2010, and the corresponding packaging market will be scaled up. At least 5,000 to 600 billion yuan will be used, which will require a huge market for packaging machinery. According to experts' prediction, the global demand for packaging machinery is growing at an annual rate of 5.3%. In 2005, it reached US$29 billion. In 2010, it was close to US$40 billion, of which China and India will have the largest share. Therefore, the domestic and international markets are huge for the packaging machinery market.

b. If China wants to become a "manufacturing power", it will take several generations to go forward and hundreds of millions of people work hard. At present, according to the industrial added value, in 2008, China's manufacturing industry has ranked fourth in the world after the United States, Sakamoto, and Germany, and now it is proposing to fight for the goal of "making a strong country." From the manufacturing power to the manufacturing power, the key is to improve the manufacturing capacity of core equipment manufacturing capabilities. The manufacturing industry is mainly composed of three parts: light industrial textile manufacturing, resource processing industry and mechanical and electrical manufacturing. The latter is the equipment manufacturing industry. It can usually measure whether the mechanical and electronic manufacturing industry accounts for the manufacturing power. In 2006, for example, the United States was 41.9%, Sakamoto was 43.63%, Germany was 46.4%, France was 39.63%, Britain was 37.33%, and South Korea was 45.3%. In China, in 2008, the mechanical and electronic manufacturing industry only accounted for 34.16%, the textile manufacturing industry accounted for 30.58%, and the resource processing industry accounted for 33.93%. The entire manufacturing industry was light-weighted. The packaging machinery industry occupies a certain proportion in the machinery and electronics manufacturing industry. In the United States, for example, in addition to heavy equipment such as power generation equipment, metallurgical petrochemical equipment and automobile production equipment, packaging machinery accounts for 1.2% of the entire equipment manufacturing industry. Therefore, vigorously developing the packaging machinery industry and increasing the proportion of the equipment manufacturing industry in the manufacturing industry are necessary for China to achieve the goal of "making a strong country".

c. From the development of the packaging industry, China's packaging industry has achieved leap-forward development in the past 20 years. It has been increasing at an annual average rate of more than 18%. In 2008, the total output value reached 337.6 billion yuan, and it is gradually becoming a “packaging country”. However, from the inside of the industry, the product industry is developing rapidly, and the relatively slow development of the packaging industry including packaging machinery and packaging raw materials has become a weakness of China's packaging industry. In order to change the status quo of relying on foreign countries, it has occupied the commanding heights of its own packaging industry. If the packaging industry can develop independently, it must also vigorously develop the packaging machinery industry.

Second: Intensive integration of packaging machinery enterprises, implementation of the "joint development" strategy.

China's packaging machinery enterprises are mostly small and medium-sized enterprises. The dispersion, small scale and low production concentration are obvious weaknesses. According to statistics, only 2,000 food packaging machinery manufacturers are not stable enough, and the output value and sales exceed 100 million yuan. There are more than a dozen companies with only 50 million yuan in annual sales, and their total sales are only 100 million yuan, and the production concentration is only 20.66%. The competition in the market for packaging products and packaging machinery depends on three factors: cost, quality and delivery time. This is generally achieved by increasing investment and technological transformation. It is difficult to achieve a business without a certain economic scale. . "Small but complete" is no way out. Only through intensive integration and the path of "joint development" can China's packaging machinery industry develop and grow, and it can compete in the international and domestic markets. This is China's development of packaging machinery. An important prerequisite for emerging industries.

Third: The implementation of the "joint development" strategy must be combined with the internal system reform of the enterprise, that is, the "external integration" strategy.

Most of China's existing packaging machinery enterprises are state-owned enterprises. Under the market competition environment, it is difficult for state-owned enterprises to achieve clear property rights and separation of government and enterprises. Therefore, it is necessary to operate according to the modern enterprise system and gradually transition to investment diversification. , to build a joint-stock company with a scale. The implementation of the "joint development" strategy will also be combined with the acceleration of the "please come in" and "go out" steps. To develop high-tech and high-grade packaging machinery, we must seize the opportunity of “joining the WTO”, actively introduce, digest and absorb new technologies, select some basic regions or domestic leading enterprises, and establish a number of joint-stock large groups with multinational packaging machinery groups. Drive the development of the domestic packaging machinery industry. At the same time, we must continue to strengthen exports, export different grades to different types of regions, and expand the market share for the packaging machinery needed by the local market, and strive to make packaging machinery an export-oriented foreign exchange product in China. To implement the "joint development" strategy, we must also attach importance to the implementation of specialized division of labor within the company or group. Practices at home and abroad have shown that specialized division of labor is an important condition for the use of specialized technology to continuously improve and improve product quality and continuously improve the technical content of products.